recrawl blog

Clear thinking for a changing search landscape.

Practical explanations of AI visibility, search measurement, website performance, and reporting for teams responsible for organic growth.

Library

Research the signal behind the metric.

Browse field guides and measurement fundamentals, written to make the evidence easier to inspect and the next action easier to choose.

Learn what AI visibility measures, how it differs from keyword rank tracking, and why both views are needed to understand search presence.

Define a repeatable AI share-of-voice method using a stable prompt set, explicit mention rules, and careful trend interpretation.

Build a stable keyword rank-tracking practice with clear search settings, useful groups, and reporting that connects movement to search demand.

Understand LCP, INP, and CLS, plus the different roles of Chrome field data and PageSpeed lab tests in performance monitoring.

Combine Search Console and Google Analytics 4 without mixing their definitions, scopes, or attribution models.

Structure client SEO reports around goals, evidence, explanations, and next actions instead of a disconnected list of metrics.

Use a practical generative engine optimization workflow focused on research, source quality, crawlability, evidence, and measurement.

Create a representative, maintainable prompt set for monitoring brand mentions and citations across AI answer engines.